Creating a Culture of Good

There are so many factors of a healthy Culture, it can be overwhelming as leaders to know where to focus our energy. The Culture Cohort is focused on breaking down the factors to give you valuable insights and actions that you can take to improve one step at a time.  In our first Culture Cohort event, we will be talking about “Creating a Culture of Good.” Join us to hear from panelists who are experts in creating “goodness” in their organizations and learn how creating a culture of good can have a huge impact on you and your organization.  

Our Panelists

Chief Brand Officer 
Deluxe

Amanda Brinkman is the Chief Brand Officer at Deluxe and the Creator, Producer and Host of their hit Hulu Series “Small Business Revolution.” In the inspirational reality show, about to enter its 5th Season, she works to revitalize entire small towns by providing makeovers to small businesses at the heart of those communities.  She’s a sought-after public speaker, sharing her “Do Well By Doing Good” philosophy on stages around the country - from TED Talks to television appearances. Through that platform, Amanda demonstrates how both companies and individuals can make a meaningful difference in people’s lives, while increasing their own success in the process.  Amanda is a nationally-renowned small business expert, appearing as a Forbes contributor, an expert for national news outlets, and a celebrity interviewer. She appeared on CNBC’s Cleveland Hustles, in addition to Hosting the Small Talks docu series featuring successful entrepreneurs across the country.  

Chief Executive Officer
Mille Lacs Corporate Ventures

Joe Nayquonabe, Jr. is an American Indian business professional that has spent his career reimagining and reinventing how American Indian tribal economies grow and prosper. He spent over a decade as a marketing executive growing the Grand Casino brand before ascending to CEO of the Mille Lacs Band’s Corporate Commission where he created several companies including Mille Lacs Corporate Ventures, which manages the entire business portfolio of the Mille Lacs Band; 2020 Casino Solutions; Maadaadizi Holdings; and Wewinabi Inc. He has also kept Grand Casino at the forefront as one of the most valuable brands in Indian Gaming.  In addition to his work, Nayquonabe is a member of YPO (formerly Young Presidents' Organization). He also serves on several boards including: the National Diversity Advisory Board for the University of Minnesota, the American Indian Advisory Board for St. Cloud State University, Herberger School of Business Advisory Board for St. Cloud State University, the American Red Cross Minneapolis Region, Friends of Como Zoo, the Initiative Foundation, Visit Saint Paul, Saint Paul Downtown Alliance, Great River Passage Conservancy, Metropolitan State College, the Minnesota Historical Society, Mille Lacs Health System, and the Federal Reserve Bank of Minneapolis – Advisory Council.    

Vice President of Marketing 
Twin Cities Orthopedics (TCO) & Revo Health

As Vice President of Marketing for Twin Cities Orthopedics (TCO) & Revo Health, Heather Lang is responsible for leading and overseeing the organizations strategic marketing, development, engagement and culture initiatives through creating awareness and driving advocacy for all brands via all channels. Heather joined TCO in 2011 with a goal to strengthen and differentiate TCO as an innovative healthcare leader and trusted orthopedic provider of choice built on a foundation of exceptional patient experience, quality, collaboration, partnership and community. Heather has led several projects and initiatives through TCO’s growth, expansion and integration efforts, including the development and launch of Revo Health in 2017 and Training HAUS in 2018, the naming rights partnership with the Minnesota Vikings for their team headquarters and practice facility in 2018, as well as the development and launch of Infinite Health Collaborate (i-Health) in 2019. Heather has 20+ years of experience in consumer marketing, served as an Executive Board Member for Empower Leadership Academy for Girls and graduated from Gustavus Adolphus College with a degree in Financial Economics and Communications.


Our Moderator 

CEO & Founder
Keystone Group International

Prior to starting Keystone Group International, Jaime Taets spent her career in a large corporate environment in a variety of leadership roles. Keystone is a firm focused on leadership development and organizational strategy and growth. Jaime has lived and traveled globally and strongly believes that strong leadership is the foundation for healthy and sustainable growth for any business. Jaime uses her leadership experiences to drive “real” discussions about how we can all drive high performance and healthy cultures in our organizations. Jaime was the 2019 Emerging Woman Business Owner of the Year from the National Association of Women Business Owners and Keystone was nominated for Small Business of the Year by the Twin West Chamber in 2019

Thank You to Our Sponsors! 

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